04Insights
Notes from
the working side.
Practical essays for founders and owner-managers. No trend pieces, just the thinking behind the work.
- 01
A forecast is a decision tool
Most forecasts are built to get approved. A forecast built around one decision tells you which assumptions matter and what you would do if they turn out wrong.
Make the numbers work
8 min read → - 02
Why your MVP should be smaller
An MVP grows when nobody has written down the single assumption it must test. Write that sentence first, and most of the backlog disappears.
Build what matters
7 min read → - 03
The first operating system for a growing business
Somewhere between ten and fifty people, running everything through the founder stops working. Four simple habits, introduced early, take the pressure off.
Run it better
8 min read →
Bring the decision you are stuck on.
The brief is five questions, takes about four minutes and needs no signup. You get a written summary on screen. Sending it to me is optional.